Stories from the Field

The Wagg & Purr Blog

Meet the makers. Learn about the ingredients. Get tips for spoiling your pet right. Stories that make the treats taste even better.

Muttley's Estate catnip wine for cats and dogs, made in New Zealand

Welcoming Muttley’s Estate to the Wagg & Purr Family

We're thrilled to welcome Muttley's Estate to the Wagg and Purr family — a truly unique New Zealand-made catnip wine crafted for both cats and dogs. A calming pour for...

Bare Possum Treats - Why We're Obsessed

Single-ingredient, sustainably sourced, and completely irresistible to both cats and dogs. We visit The Naked Possum to find out what makes their treats so special.

The Cherry Farm That Started With a Dog

Radical Dog's cherry nuggets started because of one very enthusiastic Oamaru dog with exceptional taste. Meet the people behind New Zealand's most delicious dog treat.

Why Your Dog Deserves a Birthday Box (No, Really)

Your dog has been there for every hard day and every good one. Here’s why celebrating their birthday with a NZ-made Wagg & Purr gift box is the very least...

The Ultimate Guide to Gifting for Pet Lovers in New Zealand

From dog birthdays to Christmas to ‘just because’, here’s the complete guide to gifting for pet lovers and their fur babies in New Zealand.

What’s Inside a Wagg & Purr Birthday Box?

Go on — we know you’ve been wondering. Here’s exactly what’s inside a Wagg & Purr birthday box, from the eco packaging to the NZ-made treats your pet will absolutely...

Cat Gift Ideas for the Cat Parent Who Has Everything

You give them something they genuinely haven’t seen before. From Meowsè catnip wine to NZ-made possum treats, Wagg & Purr has the most paw-fectly curated cat gift boxes in New...

The Story Behind The Little Bone Broth Company

Meet The Little Bone Broth Company — the Christchurch makers behind the nourishing bone broth that’s inside every Wagg & Purr dog box. Here’s their story and why we love...

How to Throw the Perfect Dog Birthday Party

Your dog absolutely knows when it’s their birthday — and they deserve every second of the celebration. Here’s your complete guide to throwing the ultimate dog birthday party.

Why We Use New Zealand Treat Suppliers (And Why It Matters for Your Pet)

Every treat and food in our Wagg & Purr boxes is New Zealand made. Here’s the commitment behind that promise — and why it matters for your pet.