Buying for a cat lover is possibly the hardest gift challenge known to humankind.
They already have all the toys. They’ve tried all the treats. Their cat has more Instagram followers than most humans. So what do you give the person — or the cat — who has literally everything? You give them something they genuinely haven’t seen before. Something NZ-made, beautifully curated, and utterly cat-obsessed. You give them Wagg & Purr.
A note on age 🐱
Wagg & Purr boxes are designed for adult cats. They are not suitable for kittens, whose tummies are sensitive to changes in diet. When in doubt, always check with your vet.
For the Cat Who Is Basically Royalty: The Grand Purr Box
A generous collection of NZ-made treats and foods, alongside a few handpicked toys from around the world, all presented beautifully in eco-friendly Kraft tissue. For the cat who expects nothing less than the absolute best — so, all cats — this is the one.
For the Casual Occasion: The Little Purr Box
The ‘just because’ gift that lands every single time. Perfectly curated NZ-made treats and foods, beautifully presented. For when you want to say ‘thinking of you and your cat’ without going all out.
For the Birthday Cat: The Happy Purr-day (or any day!) Box
Because cats absolutely deserve a birthday celebration — even if they’ll pretend not to care. NZ-made treats, Meowsè catnip wine, a purr-fect sipping wine glass, fun toys, and enough feline fanfare to make any cat feel properly adored. And the name says it all — it’s perfect for a birthday, or honestly any day at all. Presented in signature Wagg & Purr packaging.
For the Multi-Pet Household: The Wagg & Purr Signature Box
What if they’ve got both whiskers and a wagging tail? The Wagg & Purr Signature Box is made for sharing — a taster of NZ-made treats and foods for cats and dogs alike, plus a few handpicked toys from around the world. Think bare possum treats for the cat, cherry nuggets for the dog, a Little Bone Broth Company meal-topper they can both enjoy, and a little catnip wine and dog beer so nobody misses out. The perfect gift for the home where everyone’s family.
The NZ-Made Treats Inside
Bare Possum Treats — Single-Protein, Northland Sourced
Single-ingredient, natural, and genuinely delicious by cat standards — which, as we know, is quite a high bar. From The Naked Possum, making the most of New Zealand’s sustainable possum resource.
Meowsè Catnip Wine — Auckland’s Most Famous Cat Tipple
Catnip wine from Muttley’s Estate, Auckland-made and designed to send your cat into absolute raptures. Completely safe, wonderfully theatrical, and the single most entertaining thing you can give a cat and then observe. We cannot recommend it highly enough.
Kat’s Nip Fluffy Balls — Handmade in Orotere, Northland
These handcrafted fluffy catnip balls are the kind of toy cats go completely feral for. Beautifully made right here in New Zealand, by Kat’s Garden and endlessly entertaining for even the most discerning feline.
For the Cat Parent, Not Just the Cat
A Wagg & Purr box isn’t just a gift for the pet — it’s a gift for the human who loves them. Gift it for a birthday, for Christmas, for a new cat’s forever-home anniversary, for absolutely no reason at all.