meet tracey and bille

The Wagg & Purr Story

Two black and white photos of children with cats, one outdoors and one on a wooden deck.

At Wagg & Purr we believe every pet deserves a little pampering and a thoughtful treat.

As a lifelong cat lover—with a feline companion by my side, under my arm, tucked carefully into a doll’s bed or curled up at the end of my bed, since literally the day dot - I know the joy that comes from spoiling the pets we adore, whether they have whiskers or wagging tails.

Each Wagg & Purr cat and dog gift box is carefully curated with a selection of New Zealand–made natural treats and foods, along with a few handpicked items from overseas, chosen for quality, fun, and tail-wagging appeal. I’ve tipped the country upside down to find boutique suppliers throughout New Zealand to ensure every item is something special your cat or dog will love.

Dog treats packed with the goodness of cherries from Oamaru, popcorn from the capital, bone broth dog beer brewed in Christchurch.  And for cats; bare possum treats from the sunny north, Meowsè cat nip wine from Auckland, and handmade fluffy catnip balls from Orotere, just a taster of the curated collection of boutique goodies your pets will love. 

Cat with blue eyes lying on a white surface, with a blurred background of a room.

Wagg & Purr has it all. From the Grand Purr and Little Purr Boxes to the Happy Purr-day (or any day!) box, and our canine range—the Grand Wagg, Little Wagg, and Pawsome Celebrations, we also offer the Signature Box for cats and dogs to share. Beautifully styled boxes, wrapped in eco-friendly Kraft tissue, make every gift box a little moment of joy, whether it’s for a special occasion or simply ‘just because.’

At Wagg & Purr, it’s all about celebrating the little things—because every pet deserves to feel loved, spoiled, and truly special.  And thanks to my ginger moggy Dusty, Birmans Tiffany & Jasmine and tuxedo cat Coco (Chanel) for all your love, companionship and inspiration over the years.

Enjoy.

Tracey & Bille

Bille (pronounced Billie) – the Birman kitten and latest addition to the Wagg & Purr team.

Our Makers

Made by legends

Dog treats packed with the goodness of cherries from Oamaru, popcorn from the capital, bone broth brewed in Christchurch. And for cats: bare possum treats from the sunny north, Meowsè catnip wine from Auckland, handmade fluffy catnip balls from Orotere, Northland. Every product in a Wagg & Purr box has a story — and a brilliant New Zealander behind it.
Bare Possum Treats - Why We're Obsessed

Bare Possum Treats - Why We're Obsessed

Single-ingredient, sustainably sourced, and completely irresistible to both cats and dogs. We visit The Naked Possum to find out what makes their treats so special.