It started with a pot of broth, a very enthusiastic dog, and the kind of idea that seems obvious once someone else has already had it.
At Wagg & Purr, we’ve sourced products from right across New Zealand — from cherry farms in Oamaru to possum treat producers up north. But The Little Bone Broth Company holds a special place in our hearts (and in our dog boxes) for one very good reason: they’ve created something genuinely brilliant.
Meet the Makers
The Little Bone Broth Company is a small New Zealand outfit on a genuinely good mission: to make the kind of slow-cooked, nourishing bone broth that dogs love and their humans can feel good about. Everything is made in small batches, here in New Zealand, with the same care you’d put into a broth on your own stovetop — just crafted especially for dogs. It’s real food, made properly, by people who clearly love what they do.
The Little Bone Broth Company is made up of husband and wife team Alex & Catherine Watson, baby Matilda and Henry the Golden Labrador.
What They Make
The Little Bone Broth Company creates a slow-cooked bone broth for dogs that pets lap up with the kind of enthusiasm usually reserved for the word ‘walkies.’ Rich in collagen and minerals, it’s a nourishing, wholesome addition to any dog’s day — and a genuinely special meal-topper treat when it features in a Wagg & Purr gift box.
Why Bone Broth Is Good for Your Dog (or cat!)
- Rich in collagen, supporting healthy joints, coat, and gut lining
- Naturally high in minerals including calcium, phosphorus, and magnesium
- Gentle on sensitive digestive systems
- A fantastic way to encourage hydration
Why We Chose Them
We chose The Little Bone Broth Company because they align perfectly with everything Wagg & Purr stands for: premium NZ-made ingredients and a genuine passion for animal wellbeing. When we’re curating a gift box that’s meant to be special, we need suppliers who hold the same standard we do.
And the proof, as always, was in the tasting. When we trialled their broth with our four-legged quality controllers, the reaction was instant and unanimous — not a drop left in the bowl. A product that does exactly what it promises, made by people who care as much as we do, is exactly what earns a place in a Wagg & Purr box.
Find Them in Your Box
The Little Bone Broth Company features as a meal-topper in our dog gift boxes — including The Grand Wagg and the Signature Box — alongside a carefully curated selection of other NZ-made treats. Every treat in a Wagg & Purr box is hand-selected, and these guys absolutely earn their place.