Go on — we know you’ve been wondering.
Whether you’re buying your first Wagg & Purr box, gifting one to a friend’s pet, or simply curious about what makes our boxes so special — we’re pulling back the curtain. Here’s exactly what’s inside.
A note on age 🐶🐱
Wagg & Purr boxes are designed for adult dogs and cats. They are not suitable for puppies or kittens, whose tummies are sensitive to changes in diet. When in doubt, always check with your vet.
First Impressions: The Packaging
Every Wagg & Purr box arrives beautifully styled, with treats and toys wrapped together in eco-friendly Kraft tissue — no plastic, no waste. From the moment the box is opened, it’s an experience: a genuinely premium unboxing that feels as special to give as it is to receive. It’s a gift that looks the part before a single treat is even tasted.
Inside the Pawsome Celebrations (Dog Birthday Box)
Our full-blown birthday bash in a box — every treat and food NZ-made, with a few fun extras to complete the party:
- Dukes Barkery popcorn — peanut butter flavour
- Radical Dog nuggets of cherry goodness 200g
- Maranui freeze dried beef liver slices 100g
- The Naked Possum bare possum treats 90g
- Dogschnack crazy daisy topper cookies 50g
- Maranui freeze dried green mussels 50g
- Dogschnack birthday cake bite
- Dukes Barkery hundreds & thousands cookies — 8 biscuits
- Wigram Brewing dog beer 330ml & a beer stein to pour it into
- The Barkuterie Box sniff & rip celebratory cracker filled with lamb lung treats
- ZippyPaws donut crunchie toy — two colours
- Party hat & dog party blowers x 2
Inside the Happy Purr-day (or any day!) Cat Birthday Box
Because cats deserve a proper celebration — even if they’ll pretend not to notice:
- Good Noze freeze dried rabbit chunks 65g
- Gourmate gurnard cat treats 25g
- The Naked Possum bare possum treats 60g
- Feline Natural chicken & lamb feast tin (with opener) 170g
- Earthz Pet chicken cat health topper 3 x 30ml
- Muttley’s Estate Meowsè catnip wine 150ml
- Purr-fect sipping wine glass
- Kat’s Garden catnip fluffy ball toy — various colours
- Zippy Claws rosé wine bottle toy
- Party hat & cat party blowers x 2
The Full Box Range
- The Grand Wagg — premium dog gift box
- The Little Wagg — everyday dog treat box
- Pawsome Celebrations — dog birthday box
- The Grand Purr — premium cat gift box
- The Little Purr — everyday cat treat box
- Happy Purr-day (or any day!) — cat birthday box
- The Wagg & Purr Signature Box — a sharing box for households with both cats and dogs
The Signature Box — For Homes With Both
The newest member of the range, and the one for multi-pet households. The Wagg & Purr Signature Box is made for sharing — a taster of NZ-made treats and foods for cats and dogs alike, plus a few handpicked toys from around the world. Bare possum treats for both, cherry nuggets for the dog, a Little Bone Broth Company meal-topper they can share, a little Purrno Noir catnip wine and a Wigram dog beer, and a toy each. Because in a multi-pet home, nobody likes being left out.
Note: Box contents are subject to change — if a product becomes unavailable we replace it with something of equal or greater value. All photography by Andrea.