Forget the supermarket shelf. Your dog deserves better — and New Zealand delivers.
New Zealand is quietly home to some of the most innovative, wholesome, and downright delicious dog treats on the planet — and most pet parents have never heard of them. At Wagg & Purr, we’ve done the legwork — and the tastings — to find them. Here are five NZ-made treats your pup is about to become absolutely obsessed with.
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Cherry-Infused Treats — The Heart of Oamaru
You’d never guess that a cherry farm in Oamaru would become one of our most beloved dog treat suppliers, but here we are. Radical Dog’s cherry nuggets are crafted with the goodness of real New Zealand cherries, delivering natural antioxidants alongside a flavour your dog will go absolutely wild for. Local fruit. Local farming. Real ingredients. Zero guilt.
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Bone Broth — Christchurch’s Greatest Gift to Dogs
The Little Bone Broth Company out of Christchurch has created something remarkable: a slow-cooked bone broth that dogs lap up with genuine enthusiasm. Rich in collagen and minerals, bone broth is highly regarded for its support of joint health and digestion. This crew have taken a genuinely nutritious ingredient and made it genuinely exciting.
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Dog-Safe Popcorn — Wellington Doing What Wellington Does Best
Wellington’s famously discerning food scene has extended to our four-legged friends, and we are not complaining. Dukes Barkery’s dog popcorn is crafted without the salt, butter, and additives that make regular popcorn a no-go for pups. Light, crunchy, and utterly moreish.
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Bare Possum Treats — Single-Protein Gold from the North
Possum might raise an eyebrow as a treat ingredient — but in New Zealand, it’s a premium, single-protein source that’s outstanding for dogs, particularly those with sensitivities to common proteins like chicken or beef. The Naked Possum’s bare treats are as pure as it gets: no nasties, no fillers, just honest, traceable NZ protein.
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Freeze-Dried Treats — All the Goodness, Locked In
Good Noze’s freeze-dried range — think green-lipped mussels, king salmon bites, and rabbit — proves the simplest treats are often the best. Freeze-drying locks in the nutrients and the intense flavour of a single, honest ingredient, with nothing added. Dogs go wild for them, and you can pronounce every word on the label. NZ-made nutrition at its most no-nonsense.
The Wagg & Purr Difference
Every treat inside a Wagg & Purr gift box has been hand-selected from boutique New Zealand suppliers — no fillers, no imported bulk buys, just the very good stuff. We also include a few carefully chosen toys and accessories from around the world, always held to the same obsessive quality standard.
Because your good boy or girl deserves nothing less.